« Be sure to wear flowers in your hair… » Scott McKenzie
Current conflicts starkly demonstrate that the world is at war. Although the level of conflict in the world has decreased over the centuries, conflicts have become more violent.
This is a very anxiety-inducing climate for me, and for many people. That is why I want to advocate for peace and bring tranquility to our world. The inspiration for the next collection came to me quite naturally: the "Flower Power movement.
Flower Power is a cultural and social movement that emerged in the 1960s in the United States, primarily associated with the hippie counterculture.
"Flower Power" (the power of flowers in English) was a slogan used by hippies during the 60s and 70s. The expression was born from the Summer of Love in 1967, a gathering in San Francisco during which hippies were instructed to wear flowers in their hair and distribute them to those around them. The term also evokes a life in harmony with nature and a critique of consumer society and violence.
Music played a central role, with bands like The Beatles, The Doors, and Jefferson Airplane becoming emblems of this culture. Music festivals, such as Woodstock in 1969, symbolized the ideals of Flower Power.
The flower, one of the symbols of their non-violent ideology, became a symbol of peace and love. The movement advocated peace, love, and understanding, rejecting violence and war. Although the movement lost momentum at the end of the 1970s, its ideals of peace and love continue to influence various social and environmental movements. Flower Power left a lasting mark on popular culture, fashion, art, and music.
The 60s and 70s have a strong and immediately recognizable identity and set of codes: orange, rounded shapes, psychedelic patterns... For this collection, I wanted to merge various modes of creation and styles by incorporating vintage objects with innovative materials and techniques. I wanted our visuals to capture the soul of those years, almost as if you were rummaging through your mother's drawer and found film photos from her youth. This collection has a nostalgic feel, enhanced by a touch of technology. This "melting pot" symbolizes that this theme, although vintage, always remains relevant.
I really love vintage patterns, which is why I wanted to make these designs my own. I created textile prints and worked in collaboration with my mother to offer you a few little surprises knitted from scraps of yarn she had used to create accessories that nurtured my childhood.
